Hello and welcome back! Last week we went on hiatus with the Thanksgiving holiday and this week is the day of reckoning -the final day in our sales funnel success series. Sure, this isn’t a master’s level education in building sales funnel, but if you’ve kept up with each article on this then you’re taking advantage of the most comprehensive free resource online today. For those who haven’t followed along, let’s take this opportunity to review. And, by the end of this, if you haven’t signed up already, you’ll want to jump on the ClickFunnels 14-day free trial.
Sales Funnel Usability
When building an online sales funnel, the first thing you need to consider is how user-friendly that funnel is. The reason you build these funnels is to simplify the sales process. And, this means building a funnel that any of your target audience can easily navigate and make a purchase through. For this reason, the first step to building any sales funnel is mapping out the process and figuring out ways to make it more user-friendly.
If you need to focus more on the usability aspect, read the full post on sales funnel usability.
Sales Funnel Management
Beyond just having a user-friendly design, sales funnel management is one of the essential steps in building out a powerful sales funnel. Most businesses are going to want more than one sales funnel. And, if you don’t think you need more than one now, I can promise you will later. To ensure you can build and manage those funnels, you need the right tools.
Just as a carpenter, plumber, electrician, doctor, or any other professional has tools of the trade, so too does a funnel builder. Whether you’re a professional funnel builder or just doing it yourself, you need the professional tools. In the case of sales funnel builders, that tool is ClickFunnels.
Read the full post on sales funnel management and learn why I only trust ClickFunnels.
Sales Funnel Steps
After you’ve started playing around in your new ClickFunnels account, the next part of the process is mapping out the individual sales funnel steps. You should have a basic outline already from the usability aspect of things, but here’s where you really break things down and select the right steps to build. How do you make that selection? By figuring out which type of sales funnel you’re building!
Read more about sales funnel steps.
Types of Sales Funnels
Building off the process, your next step is to consider the different types of sales funnels available. Can you actually sell your full product online? Are you building an opt-in funnel only? Hosting a webinar? Offering a membership for your information products?
Whatever the case might be, it’s important to match up the type of funnel to your business objectives.
See the full post on the main types of sales funnels.
Sales Funnel Copywriting
After going through this part of the process, the next step is your copywriting. Every sales funnel’s success hinges on the copywriting. People don’t just buy because you have a nice funnel. They buy because your copy conveys value and convinces them that it’s worth it. Yes, you need logic, but the main part here is tapping into that emotion. Give them something they can gain and make sure they understand what they’ll lose if they miss out.
Learn more about sales funnel copywriting.
Sales Funnel Design
While copywriting might be the most important part of a funnel’s success, don’t neglect the design. I hear far too many “success” stories of people with ugly funnels, but less face the music. If your ugly funnel can get you those results, imagine how much better a “beautiful” funnel could perform.
Sure, your audience’s personal tastes might impact what is ugly and what isn’t. And, often times simpler is better than an overly ornate or “pimped out” funnel. Regardless, if you’re using a tool like the aforementioned ClickFunnels, you have zero excuses for a poor design.
Discover the secrets of sales funnel design.
Sales Funnel Process
After you’ve put together your initial funnel, now it’s time to really run through the process. Test and retest the funnel. Does it make sense with your value ladder? Are you offering a smooth and easy-to-navigate sales funnel? Remember, you need to ask the right questions about YOUR audience to fully form your sales funnel process.
Look at the final sales funnel process.
Your Next Steps
Here’s the bottom line. You can study and learn all day. If you don’t implement what you’ve learned, none of it will make a difference. So, it’s time to put up or shut up. If you haven’t started building your funnels, why not? ClickFunnels offers a free 14-day trial, so you have no excuses.
But, here’s the deal. Maybe you just don’t have the time to build your own funnels -and that’s fine. Rather than say “when I find the time,” it’s about time you find the money to invest. Fill out the information below and contact us with your funnel needs. And, we’ll get it built for you. No hassle, no time wasted, and only a top-performing funnel that rips through the competition.
So, what’s holding you back from sales funnel success?