Black Friday is long gone, but that doesn’t mean your holiday marketing has to end. Whether you’re in a more traditional eCommerce business or selling more specialized services, the holidays can be an excellent time to take advantage of that spending mindset and bring in some end of the year business. The question is, where do you focus your holiday marketing? Today, we’ll explore a powerful strategy to accomplish this to generate insane amounts of business.
Ways to Drive Traffic
There are plenty of ways to drive traffic to your business. Of course, since our focus at Macolino Enterprises revolves around social branding, today we’ll be sticking with the digital marketing tools at our disposal. Before we get into that strategy to focus your holiday marketing, let’s talk about some of the different traffic sources available in digital marketing.
- Search Engine Optimizaiton (SEO) – This is all about the long game. Focused on “organic” or “free” traffic, SEO helps improve your search position and therefore brings in more traffic. However, that traffic is difficult to control and cannot be generated quickly. In other words, not a good choice for the holiday season.
- Social Media Marketing – Organic social media marketing may not be the fastest way to generate traffic, but if you already have an established audience it can definitely do the job. For holiday promotions, you should always tap into your social media networks to generate whatever business you can. Of course, if you’re just starting out and don’t have an audience to market to, you’ll be better served elsewhere.
- PPC Advertising – Google, Bing, and other search engines offer pay-per-click (PPC) advertising as a powerful way to generate traffic. If you know exactly what keywords your target audience is searching for during this season, one of these platforms can be a valuable option.
- Facebook Advertising – When it comes to digital marketing, one of the most effective strategies follows that interruption model -that’s where Facebook comes into play. While people searching for something can be great, what’s even better is when people aren’t searching but still find what they need. Offering various ways to bid, Facebook ads are definitely a great way to generate fast traffic, assuming you know your audience.
Putting aside #1, think about these other 3 as we look at the number one way to focus your holiday marketing.
The Holiday Marketing Secret
The secret to getting traction around the holidays is to create an irresistible offer. But, what does this really mean?
Everyone is in a shopping mindset during the holidays. People are looking for gifts and will grasp onto anything they perceive as a valuable candidate. Knowing this, the key is to find a way to make your product or service the most valuable option.
Remember, everyone is exchanging gifts this time of year. And, everyone wants to make sure the gift they give is “good enough” when compared to the gifts they receive. So, what makes for an irresistible offer? Selling your product or service for a price that others simply can’t believe is possible.
But, be wary…this doesn’t mean taking a loss and it doesn’t mean underselling yourself. It means packaging your offer in a way that they wouldn’t expect any other time of the year. This might mean bundling together your most popular items for a single, combined price. It might mean adding an extra service to go along with your number one selling product. Or, it could even be as simple as offering free shipping on an item that is normally expensive to ship.
Focus Your Holiday Marketing
Time is running short for Christmas, but here’s the real take-away for today: you’re not actually limited to holidays. Yes, it can be very beneficial to focus on a set sale during this time of year, but don’t think that’s all. Perhaps you identify other holidays that work for your business as well and utilize this same strategy then.
Maybe your business was started in March so you have an aniversary sale. Perhaps your business offers patriotic items so you have an annual 4th of July blowout. Whatever the case may be, remember one of the key factors to success in marketing: the need to act now. When you can create that need, you’ll be selling more than you could ever sell without it.
Until next week, enjoy your holidays!