A big part of social branding is understanding the various networks available to get your brand in front of its ideal audience. And while I spend a lot of time talking about sales funnels, Facebook ads, and organic Twitter posts, I often don’t give enough attention to one of the most powerful channels: YouTube. Whether you’re a coach looking to engage more with your audience or a traditional business owner looking for a cost-effective way to advertise, YouTube marketing can be a powerful place to get traction in your market. Here are four reasons you should get started right away.
1. Building Evergreen Content
There are a lot of business owners who falsely believe that having a website is enough these days. Sure, there was a time when building a website brought your business some credibility, but now it’s really no more than a glorified business card. If you invest enough time/money, you might get a good SEO score and rank on the search engines to bring in traffic. However, by itself your website isn’t going to do a lot of good.
The best way to beef up your website is with evergreen content. This can be done in one of two ways. First, you can build a blog. Second, you can turn to YouTube marketing. And, since most people relate better to videos, the latter is often a more powerful choice.
2. Grow A Larger Fanbase
When people visit your website, you have a very short amount of time to capture their attention and keep it. Unless you get them to opt-in to whatever offer you’re promoting, that may be the only time they see you. On the other hand, getting YouTube subscribers is often an easier proposition.
Like any social network, having a YouTube channel lets you grow an audience that you can tap into when you need them. Subscribers are YouTube are more likely to engage with and view your future videos, so do yourself a favor- always ask for people to subscribe at the end of your videos.
3. Tap Into a Viral Audience
A well-made YouTube video is a great way to go viral. Sure, most people don’t really understand the concept of a viral video, so let me explain this a bit further. See, there is no set definition to the number of views that makes a video “viral.” Instead, it simply refers to a video that gets popular due to sharing. But, who defines popular?
Though parameters may vary, my indication is pretty simple. How big is your normal audience? How big is the video? If you normally get only a dozen people to like or share your video and then release one that gets shared over a hundred times, that could be considered viral. Sure, it might be a “small outbreak,” but it still stretches your normal viewership. Nothing beats YouTube in this department.
Speaking of viral, you should check out this viral video launch party.
4. Get Your Rank Up
YouTube is owned by Google. If you didn’t already know that for some strange reason, you do now. And, if there is one thing Google has shown over the years, it’s that it loves itself. Specifically, it loves when people use all the different platforms out there, including YouTube.
So, when you start with YouTube marketing, you’re actually setting yourself up to rank better in search results. In fact, it’s pretty common that a YouTube video will get on page one when your site is no where near there. In other words, if you want organic traffic and search engine rankings, these videos can be your golden ticket.
Get Started with YouTube Marketing
In case you needed more motivation to get started, these four reasons should light a fire for you. But, if you’re still unsure where to start with your YouTube marketing, know that you’re not alone. Simply fill in the form below and let us know what you’re working on. We’ll get you started out with a bullet-proof plan so you can start bringing in more leads and growing your business faster than ever before.